Why Web Design Is Important For Your Business

Why Web Design Is Important For Your Business

Web designers use their technical expertise and skills to create a website that communicates your brand’s identity. They can also build your website with a Content Management System that allows you to update your site when needed.

Lounge Lizard specializes in brand strategy, digital marketing, and technology solutions. They also have a team that does user experience analysis and creates responsive websites.


A website is a business’s digital face and should display a careful balance between aesthetics and functionality. When a site looks attractive but fails to offer the information that visitors are looking for, it’s not user-friendly. Similarly, when a site is easy to navigate and has good navigation, it’s also user-friendly.

A user-friendly web design Glasgow has clear navigation, an appropriate tone of voice for the business’s brand and target audience, and a fast load time. In addition, it must be responsive to user demands and search engine algorithms. A professional Glasgow web design company can make sure that the page loads quickly, is optimised for SEO, and is user-friendly for mobile devices.

Another important element of user-friendly Web design is the use of accessible language and images. These factors are especially important if your customers are from different countries and cultures. You should avoid using jargon and idioms that are unfamiliar to your audience. In addition, it’s a good idea to keep certain attitudes or cultural tones in mind when choosing your text.

If your website is e-commerce-based, you must ensure that it has all the features required for online sales. A slick-looking website with a secure shopping cart and payment gateway will help you maximise your sales, while a well-optimised design will increase your search engine ranking. A great Glasgow web design company will help you create an e-commerce site that meets your commercial objectives and looks the part.

When selecting a website designer, be sure to choose one with experience in building websites for e-commerce businesses. They should understand the needs of e-commerce sites, and have a portfolio that shows their previous work in this area. They should be able to advise you on the best solutions for your website, as well as discuss the costs involved.

It is also worth checking whether your chosen Glasgow Web Design agency offers post go live support. Some designers feel their responsibility ends as soon as the website is live, but if you plan to manage it yourself, you need to ensure that they can provide you with the necessary support. Similarly, it is a good idea to discuss how often you need updates with your chosen designer, and the cost of these.


The latest mobile devices have very small screens, making it challenging to create a website that is compatible across different devices. The best web design Glasgow companies are aware of this, and use responsive web design to ensure that your website is usable on any device. This approach also allows for a consistent look and feel across all platforms, which can improve the user experience and drive conversions.

In addition to being a more flexible option for users, responsive websites are easier to maintain than adaptive sites. A responsive website design Glasgow will automatically reformat itself to fit a user’s screen size and orientation, and it will not require any manual adjustments. However, it does not guarantee accessibility, and some elements may need to be added manually for users who need it (images will need text labels, links will need to make sense when read out of context by a screen reader, and the page layout will need to be easy to navigate using a keyboard).

A professional web design company will ensure that your site is responsive on all devices. They will test the site using a variety of browsers and devices to ensure that it is functioning correctly. They will also run a user experience analysis to identify any areas of the website that need improvement.

A web design Glasgow company will use a variety of design principles to create a visually appealing, engaging website that is easy to navigate and understand. One of the most common principles is visual balance, which involves arranging items in a way that is pleasing to the eye. This technique is very simple to implement and can be used to create a variety of designs, including business websites.

Another common technique is symmetrical balance, which involves arranging items in equilateral or parallel groups. This is a great way to add depth and dimension to a design, and it can help to make your website more interesting and interactive. Symmetrical balance can also be used to create a sense of formality and elegance, and it is a great choice for websites that need to evoke a positive response from the audience.

Easy to update

Websites need to be easy for the client to update to keep them fresh and relevant. This is why all our websites are built with a content management system so the customer can change text and images without needing any technical knowledge. We also build all our sites with SEO in mind so that you can optimise your website to increase business and get found on Google.

It takes less than 50 milliseconds for a user to evaluate an aesthetic and decide how they feel about your site – which means that first impressions are everything. A well-designed site will make your visitors feel welcomed and compelled to explore the site’s offerings. In contrast, a poorly designed site will give visitors an unpleasant feeling and may cause them to leave as quickly as they arrived.

A well-designed website will not only help you stand out amongst your competitors, but it will also encourage users to convert into customers. This is because a well-designed website has a positive effect on search engine optimization (SEO) campaigns, builds trust in visitors, and helps users to find what they’re looking for.

A good website design Glasgow company will be able to create a unique, easy-to-use layout that stands out from your competition. They will also take your business’s needs into consideration when planning the layout of your website. They will consider your target audience and the keywords that they’re using to search for your products or services. These factors will help them come up with a website that’s attractive to your target audience and will be able to bring in traffic from around the world.

Search engine friendly

Having an attractive and informative website is important for any business, but it’s only part of the picture. To ensure that your site gets discovered by potential customers, it must also be search engine friendly. This means ensuring that your site is easy for search engines to read, and that it adheres to the guidelines laid out by the search engine itself. This will make it easier for your customers to find you, and will also help ensure that your site ranks highly in search results pages.

A good search engine friendly web design will use a navigation structure that makes it easy for spiders to find all of your pages. It will also use valid, clean HTML to avoid bloating your code with unnecessary tags and attributes. It will also be careful not to store important text content as images, and will use alternative text when this is necessary.

This will include a clear and concise title tag for each page, which should contain your target keywords. This is the text that will be displayed in the search engine results page, and it has a huge influence on ranking. Each page should also have unique content, which means that no two pages on your site should have exactly the same text. This will prevent duplicate content issues, which can have a negative impact on your rankings.

Duplicate content is a major issue for SEO, and it can be caused by a variety of factors. Some of these include multiple domains, subdomains, and protocols, as well as different versions of a single page. Some of these issues can be solved by using no-index and canonical tags, but the best solution is to eliminate the duplicate content completely during the planning stage.

A search engine friendly site will comply with the current algorithms of the major search engines. This is done by adhering to their published guidelines from a coding perspective, but it should also take the long view and anticipate where search engines will be going in the future. By doing this, a site will be way ahead of the curve when it comes to search engine optimization.